4/30/2023 0 Comments Coffee shop ambiance![]() ![]() Is there a focal point in the space? How might you be able to take advantage of it? While you’re at it, consider the unique charms of the space itself. From your choice of color scheme, artwork and wall decor, to the counter, dining area, seating area, display cases, menu board, restrooms and even your point of sale, your concept should be evident throughout your entire coffee shop.Ĭhoose materials, colors and lighting that creates your desired mood. How you choose to design your coffee shop’s floor plan and interior is equally important. Getting guests in the door is just the beginning. Plus, it doesn’t get much worse than having to start from scratch because your kitchen layout doesn’t accommodate that premium espresso machine, coffee shop point of sale system or set of commercial coffee roasters that you need to properly serve your customers. Not accounting for which equipment will need to go where may mean you’ll need to sacrifice equipment and product quality. Once you have a clearly defined concept and location picked out, you’ll need to purchase all of the necessary equipment to make your coffee shop happen.īe sure to design your coffee space around your equipment rather than leave your equipment as an afterthought. At the same time, it needs to stand out so that people passing by can quickly identify what your business is and has to offer. Signage is part of the overall coffee shop’s design and should look right at home in the storefront. ![]() Make sure that your sign is easy to read and distinctive. The same is true of the font used on the sign. For example, reclaimed wood is an excellent choice for an old-fashioned coffee shop sign. ![]() Again, your signage should reflect your coffee shop’s design concept. ![]() For example, if your coffee shop is intended to be modern and sophisticated, shabby chic shutters and geraniums on the windowsills might not be the best choice.Īnyone who has ever owned a brick-and-mortar business will tell you that good signage not only helps you tell a good brand story, it’s key to overcoming the hurdle of getting customers inside your store. Your coffee shop’s design should instantly convey the concept you have in mind. What will the exterior of your coffee shop look like? Will you have outdoor seating? Or will it be conceived in a way that discourages patrons from hanging out in your establishment? You also want to consider any design restrictions imposed on your coffee shop by the community or venue location. Choosing a name, exterior design and signage that reflects not just your coffee shop, but your staff and products as well, can be a challenging task, but it’s key to establishing a strong brand identity. A crowd of retirees will have different tastes and expectations than a group of young professionals.ĭetermine your coffee shop’s target audience, design concept and even it’s name and make sure that you are 100% clear on it to ensure consistency across the other key aspects of your business.Įnticing customers can be difficult for the new kid on the block. Will your shop look old-fashioned? Modern? Tongue-in-cheek retro? Sophisticated? Fancy? Relaxing? Child-friendly? Healthy? French? Your coffee shop’s design concept will largely depend on your target audience. The first step to designing your coffee shop is to choose an aesthetic that will appeal to the customers you’re trying to target. A clear concept that appeals to your target audience ![]()
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